Benefits of choosing an LED billboard for advertising
Key Considerations When Choosing an LED Billboard
How much does an LED billboard cost?
Creative Ideas for LED Billboards
Unilumin Case Study: Hunan Museum Mawangdui
Tips about how to advertise on an LED billboard
LED billboard advertising has quickly become one of the most striking ways to capture attention. These bright and dynamic signs, visible on highways and in malls, offer businesses a modern and flexible solution for reaching large audiences. Whether you are advertising a new product or promoting a service, LED billboards come in many shapes and sizes, and this makes them adaptable to a range of business needs.
LED billboards are not all the same. The best choice depends on your business goals and where the billboard will be located. Here are the different options.
These are the large displays you see towering over highways or city streets. Designed to endure harsh weather conditions, they are ideal for targeting drivers and pedestrians alike. Their brightness ensures they remain visible both day and night, and this is what makes them perfect for high-traffic areas.
Found in shopping malls, airports, or sports venues, these screens target a more specific crowd. Typically, smaller than outdoor billboards, indoor screens are strategically placed where people are likely to stop and engage with the content.
Mounted on trucks or trailers, these billboards can be driven around different locations, and they provide flexibility for businesses wanting to reach diverse audiences. They are especially effective during events, festivals, or when parked in high-traffic zones.
These innovative displays are often used in storefronts or on glass walls. They allow natural light to pass through while still displaying vivid ads to give businesses a futuristic, upscale look without blocking the view inside.
The prime benefit of LED billboards for advertising is the attention-grabbing feature. The LED billboard advertising is suitable for all types of events, like school or college events to big festivals in the city. The bright and dynamic display of the advertisement entices passersby to look at it. The chances of picking out the content on the LED billboards are more when compared to traditional light.
LED billboard advertising can broadcast plenty number of content at a time. Countless content is displayed a day or 24 hours by LED billboard.
The LED billboard display gives you a quality display that is far most superior to traditional methods. The Higher-resolution feature helps the audience to view the content even in bright sunlight conditions.
A unique way of advertising helps LED billboard advertising popular among the customers. Yes, you have the flexibility of displaying specific content in specific timings you like. Designated hours are used to display particular content to attract the audience. The flexibility, convenience, and convincing advertising features have got a positive impact on the customers.
Displaying an essential advertisement during rush hour is possible through LED advertising. You shall also advertise various contents at regular intervals of time. You shall select unique content to display among unique audiences using the LED system.
The LED billboard for advertising has a lengthy durable feature. It can withstand adverse climatic conditions. Hence, the visual LED display board has an extended life span. So, it gives a good return to the investor and business units. The maintenance cost is not too high for LED billboards' content display.
You shall operate an LED billboard display from your comfort of staying. Yes, wifi connection helps you to operate the board in a distant mode. You shall control the display even many numbers of display boards at the same time, thanks to the digital technology. You shall achieve the display goals with a single click, and so the flexibility feature is praiseworthy. Display software fulfills your requirement for displaying content wherever you are.
The design professionals or high-end technicians to display the content is less required. Advertiser himself can manage the content display with the help of visual-led software. So, the LED advertising saves money for the owner to an extent.
Digital billboard advertisements incur only a low amount for production. It only requires a computer and uploading then. So, the return rate is admirable when compared to old methods of advertising.
LED billboard advertising increases the customer base and also revenue to the owner. You have the flexibility of distributing the same board to many buyers. So, you shall add up the revenue. One static advertisement to a single buyer increases the profit further.
The LED billboard advertising is suitable for third-party advertising, thereby revenue is increased to the businessman.
Price is an important factor, but several other elements determine the effectiveness of your LED billboard. Here are important ones to consider.
If your billboard is located on a highway or a large outdoor space, it needs to be bigger and brighter so that people can see it from a distance. Conversely, indoor billboards require smaller, more detailed displays since viewers are often up close.
Outdoor LED billboards should be weatherproof, able to handle rain, wind, and extreme temperatures. It is essential to invest in durable materials to ensure your sign’s longevity.
The resolution of your LED billboard depends on how close people will be to it. For indoor settings, high resolution is important because viewers are up close. On the other hand, outdoor billboards viewed from a distance can have lower resolution without compromising image quality.
LED billboards made for indoor use differ from outdoor ones in terms of brightness and durability. Indoor billboards need to be less bright, while outdoor billboards require high brightness levels to compete with sunlight.
Although LED technology is generally energy-efficient, these billboards can still consume significant power, especially if running 24/7. It is worth considering energy-efficient models to reduce long-term costs.
When we speak about LED billboard cost, keep the following features in mind:
What about small digital boards?
The digital signboards that are small in size cost less than the bigger ones which you see on main roads or highways. For example, small-sized boards that are present in churches, retail stores, small malls, or schools may cost around $5,000 up to $15,000. This cost is meant for a full-color display feature.
When we calculate the cost of LED billboards, the following features are taken into account further. They are:
* Display size, For example 2x8',4x8',40x90" and 14x48'
* Pixel size , For example 16mm,10.66mm
* Price- For example, $4,000 per face, including parts and shipping
A standard cost calculator is available with business professionals. You shall gain some knowledge about the calculator and how it works. The cost estimator requires the following details to deliver the result. They are:
The led display screen for advertising outdoor prices differs from one shape to another.
The above features are taken for calculating the cost of an LED billboard. A calculation is made by using the cost estimator. The majority of the dealers would calculate the cost based on square meters. As per experienced professionals, the control system also decides the price. If your requirement is high, the cost of the LED billboard goes up. You may have demand in sending card or function card. Also, other requirements such as light sensor and WIFI model are required. So, the cost varies according to the demand and requirement of the customer.
Here are some extra cost you would need to take into considerations in getting an LED advertising billboard:
If you are confusing about the calculation of choosing the LED billboard, submit your requirement to get the best solution from Unilumin's professionals.
LED billboards offer much more than just static advertising. Their ability to change content quickly makes them useful for various creative campaigns.
One of the most innovative uses of LED technology comes from the Hunan Museum in China. Unilumin, a leading provider of LED displays, designed a custom solution for the Mawangdui Han Tomb exhibit. Unearthed in 1974, the tomb is renowned for its rich history and cultural significance. To enhance the exhibit, Unilumin created a 15-meter-tall transparent LED dome, roughly the height of a five-story building.
This LED structure does more than just show images. It immerses visitors in a multi-sensory experience, combining visuals and sound to bring the history of the Han Dynasty to life. The transparency of the screen allows light to pass through naturally while displaying vivid and detailed images to make the exhibit educational and visually stunning. This case demonstrates how LED technology can be used creatively, even in cultural and educational settings, to engage and captivate audiences.
As seen in the Unilumin case study, LED displays are not just for advertising. They can transform experiences in ways traditional signs cannot. Whether your goal is to increase sales, promote a new product, or build brand awareness, LED billboards are a flexible and effective advertising tool.
Following tips are essential to advertise on an LED billboard. They are
Creating a quality LED billboard advertisement requires a sense of creativity. Simple and attractive boards that are legible from a distance serve the purpose of customers' attraction. Illegible boards do not attract customers, and the purpose of advertisement becomes waste.
The outdoor LED billboard advertisement must be neat and simple in all aspects. The customers can understand even from a distance if they look at it. Concise and exact words on billboards impress the customers a lot. A large text is preferable to all audiences.
Use the standard size that gives a legible look after installing. Too big or too small does not work at all. So, choose the size that is compatible with all audiences that look at it. Display pixel pitch and digital banner sizes are highlights of your advertisement.
A straight and single message is sufficient for audience recognition. You can avoid complex words or sentences that make people confused. Presentation is the key to reaching your audience through billboards. Use the current trending messages to attract the customer instead of a traditional one.
A short and sweet message does the magic. The headline may be seven words to draw the customers' attention. For faster comprehensions, keep the message short instead of lines.
Avoiding white background is the best technique and can use RGB color files for garnering attention. You can go for bright colors for major attractions along with bold letters. Yes, an individual who looks at the board far away should comprehend the message. It has become possible only if you give contrasting colors on the board.
A unique way to check your billboard advertisement's accuracy is checking it by yourself. Yes, you shall ask someone to stand far from the billboard to view. Raise the following questions at him
* Is he able to see the board without blurring?
* Does he understand what is written on the board?
* Does he get a clear image?
* Does he comprehend the advertiser on seeing the board?
If the viewer answer Yes to your questions, then you shall execute the process without any hesitations. However, if the viewer has some issues with your questions you have to work further to improve. Streamline the hurdles or issues for your profit.
Above all, be updated with the latest expectations of audiences and include the same in your billboard advertisements. The latest technologies and techniques give you a great response from the audience. Indeed, your LED billboard advertisement elevates your image further among customers.
