Nov 12.2024

Digital Signage Installation - Preparation, Process, Troubleshooting

What to Consider?

Preparation

Installation Process

Troubleshooting Tips

Installation Tips for Outdoor LED Displays

FAQs About Digital Signage Installation





Choosing digital signage for your marketing or advertising platform is a great move. It is not only cost-effective but also gives your customers an unforgettable experience. From corporate office buildings and retail stores to restaurants and advertising companies, digital signs have proven to be a great way to promote, inform, and communicate ideas.

 

led-display-installation.jpg

 

However, simply deciding that your company needs digital signage is the beginning of this adventure. Many factors come into play before digital signage installation happens. Let's look closely at what you need to consider and what the digital signage process looks like.

 

What to Consider?

 

Let's start with aspects you should consider. Doing so will help you better understand what type of digital signage would suit you best.

 

1. Type

 

There are several types of digital signs available. However, how you plan to utilize your digital signage will impact the type of digital sign you should use. For example, if you plan on installing your digital signage in a bright area, such as direct sunlight or a bright lobby, you will want to consider using mini-LED signs since they are easier to read in bright areas than QLED signs.

 

2. Size

 

Digital signs can be as small as a TV monitor or as large as a billboard. With so many options, you can install a digital sign anywhere.

 

3. Mounting Style

 

How do you want your digital sign mounted? There are several options: tilting mounts, ceiling mounts, freestanding mounts, tablet mounts, kiosk mounts, flat mounts, and full-motion mounts.

 

4. Location

 

One of the more important considerations is location. Where do you plan on installing your digital sign? This decision directly impacts the other considerations we discussed. It determines the size of the digital sign you can use, which type of sign you should use, and what mounting methods you can  choose from.

 

Preparation

 

There are some planning and preparation steps that must be addressed before your digital displays can be installed.

 

1. Site Survey

 

especially important for outdoor displays; site surveys allow you to understand what you need regarding power requirements, mounting options,  connectivity needs, and environmental factors.

 

2. Municipality Approvals and Permits

 

You should check with your local government for permits or approvals that may be required for your digital display. This is primarily a factor for displays that will be mounted in a public area. The process can also be very time-consuming, so the earlier you begin, the better.

 

3. Budgeting and Cost

 

While digital displays are one of the most effective, flexible, and dynamic marketing forms, they come with a cost, including installation costs. These costs range from hardware and software needs to personnel and possibly leasing costs. Having an idea of what you could face for cost will help you create a budget that ensures you get the display your company needs without overspending.

 

4. Financing

 

You will also want to know how you plan on financing your display. While paying for all costs upfront is an option, many small and medium companies don't have the capital to invest in digital signage. This leads to the other option, renting or leasing. This option has a unique benefit, enabling users to update their technology and display changes.

 

Installation Process

 

The installation process includes configuring the hardware and software. The time it takes to complete the installation depends on your display's location and size. However, here is an outline of a typical installation.

 

1. Display Mounting

 

Mounting the displays can take as little as a few hours to a few days. As stated above, this time frame will depend on the size and location of the displays. Indoor displays typically have a quicker installation time than large outdoor displays that require more structural support.

 

2. Connecting Displays to Media Players

 

Once the displays have been mounted, they can be connected to the media players using HDMI or VGA cables.

 

3. Media Player Configuration

 

After the displays are connected to the media player, the media player is connected to an internet source, and the display content is uploaded.

 

4. Software Installation

 

After all the hardware is installed and ready to go, the software is installed next. The latest software version is downloaded and, if needed, updated. For cloud-based software, the licenses will also have to be activated. License activation is usually not necessary with on-site software.

 

5. Testing

 

After installing all the displays, media players, software, and content, the system is tested to ensure proper operation.

 

Troubleshooting Tips

 

Occasionally, issues during the installation process can slow things down. Most problems are caused by network, hardware, or software factors. Let's take a look at some of the more common issues.

 

1. Blank Screen

 

While this may seem obvious, ensure the display has power. Loose connections at the outlet or the display could be the cause. If there is power, make sure the correct video source is selected on the display. Another possibility is to check all the cables for signs of damage. If there is damage, swap out the damaged cable with a new one.

 

2. Poor Image Quality

 

Pixelated, blurry, or distorted images could be caused by the image resolution on the display not matching the resolution on the media player. Adjusting the media player resolution to match the display resolution should resolve this issue. If not, check for interference from nearby electronics. Another possibility is the content files themselves. A low-resolution file will not look very good on a large display.

 

3. Unresponsive Screen

 

When a screen is unresponsive or frozen, you can restart the display by unplugging it and plugging it back in after a few seconds. This usually resolves the issue, but if it doesn't, clear the cache from the device's settings.

 

4. Playback Issues

 

If the content is not running correctly, check the format of the files to make sure that they are compatible with the media player and that the files are not too large.

 

Installation Tips for Outdoor LED Displays

 

Since outdoor LED displays are used outdoor, they must be treated differently from indoor LED displays. The installation requirements of outdoor LED displays are also different from those of indoor ones. It must be done perfectly at the tiniest level. Otherwise, it is likely to cause trouble. Matters needing attention are listed as follows:

 

1. The installation of lightning arresters on displays and buildings.

 

Keep the main body and the shell of displays well-grounded, with the grounding resistance less than 3 ohms, which can discharge in time large current caused by lightning; Displays may be attacked by strong electricity and magnetism caused by lightning.

 

2. Waterproof designs for LED displays

 

Displays and the joint between them and buildings must be waterproof and leakproof; Displays should be designed to have good drainage, which can discharge gathered water. It is rather important to make displays waterproof and dampproof. Outdoor displays are under harsh working environments. They are often exposed to the sun, rain, wind and dust.  If the equipment gets wet or seriously damp, it will have a short circuit or even catch fire, which may lead to a breakdown or fire hazard. Thus, causing great losses;

 

3. The selection of circuit chip

 

Use industrial-grade integrated circuit chips with working temperatures between -40℃ and 80℃, aiming to prevent displays from being unable to start due to low temperatures in winter.

 

4. Install a ventilation system for cooling to keep the internal temperature of displays between -10℃ and 40℃.

 

Install an axial flow fan above the back of the display to discharge heat; The working of LED displays will generate a certain amount of heat. If the ambient temperature is too high and the cooling is not effective, the integrated circuit may not work normally or even be burnt down, thus making the display unable to work.

 

5. Use ultra-bright LED

 

To ensure the visibility from long distances under strong ambient light, ultra-bright LED must be used. To increase the contrast ratio, widen the watching range of the audience, lengthen the visual distance and broaden the visual field; The ambient light sometimes changes a lot. Displays may be exposed to direct sunlight.

 

6. Use new types of LED with wide visual angle as the displaying medium

 

The encapsulated displaying medium with a wide visual angle, pure color, well consistency and service life of more than 100,000 hours is currently the most popular equipment, with a square barrel with a shielding edge, silica gel sealing and non-metallic assembly. It is delicate and beautiful in appearance, firm and durable and can prevent direct sunlight, dust, water, high temperature and short circuit. We hereby sincerely warn you that matters needing attention during the installation of outdoor LED displays are related to future use and safety. It is never late for you to take it seriously. The above six points must be done well while installing outdoor LED displays.

 

FAQs About Digital Signage Installation

 

Here are some of the more common questions we receive regarding the installation process for digital signage.

 

1. How long does a digital signage installation typically take? 

 

As stated earlier, the installation process for digital signage varies depending on size and complexity.

 

2. What are the key differences between installing outdoor and indoor digital signage?

 

One key difference between indoor and outdoor digital signage is the type of mounting system to use. While typical mounts can be used for indoor displays, you will need a mounting system for outdoor displays that can handle the various weather conditions. Additionally, large outdoor displays usually require a mounting system that is durable and strong enough to hold the additional weight.

 

3. How often does digital signage need maintenance?

 

To answer this question, you must remember that, as with any financial investment, you will want to ensure your digital signage is taken care of. This can be done with a simple maintenance schedule like the one below:

 

  • Daily – Check displays for failures or damage.
  • Weekly – Check for display and loading issues.
  • Monthly—Clean all display-specific components using soft cloths, compressed air, and products designed for displays. You should consider hiring a company specializing in this sort of task for large displays or displays in difficult locations, such as on the side of a building.
  • Quarterly – Check for software updates and security patches.
  • Annually – Check the overall performance of your display signage.